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Mission of STB Program

Repetition is the mother of learning.

More reps. More strength.

More discipline. More opportunities.

More knowledge. More power.

The STB Program is on mission to empower collegiate athletes to maximize their potential by developing the necessary habits today in order to live the future they want tomorrow.

Empowered by our core values of G.R.I.T. - Growth, Resilience, Initiative, and Team - we are able to guide our teachings to help our student athletes in becoming the best versions of themselves, both on and off the field.

Navigating life without a roadmap can lead to nowhere — too often athletes are given only the playbook to succeed on the field, but not the tools to maximize success off it.

Secure the Bag equips athletes to become elite stewards of their finances through effective repetition designed to align their actions with their intentions.

Led by founder Didier Occident, the STB Program team applies a unique blend of interactive demonstrations and participation that make financial concepts digestible, retainable and implementable.

We believe that you play the way you practice on the field and off the field. STB Program is devoted to teaching athletes how to prepare for life-changing financial earnings so they can confidently live the life they’ve always dreamed.

Let’s get to work and secure your future.


Just as our mission is to inspire you to be the best financial versions of yourself, this focus can only be achieved if we show up every day to be the best versions of ourselves. We do this by living out, daily, our core values of G.R.I.T.—growth, resilience, initiative, and team.

  • Growth—We grow by embracing challenges, sustaining effort, and developing new strategies.
  • Resilience—We bounce back when we have struggled, faltered, or failed; we collect ourselves and get back to the business of pursuing our goal with optimism.
  • Initiative—We don’t wait for others to initiate change, rather we are proactive, speak truth to power, champion new ideas, and challenge the status quo.
  • Team—We value individual commitment to the group effort: Talent wins games, but teamwork wins championships.


University of Washington


Alabama Football

Secure The Bag Financial Literacy Program

Didier Occident Founder Of Secure The Bag

Virginia Tech Football

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Didier and “Secure the Bag” is the best financial literacy program that we have encountered. The program was customized for our players and fun. So thankful for their program and the immediate impact it made on our players here at WKU!

Wayne Dickens

Director of Player Development
Western Kentucky University

Secure the Bag was one of the best financial literacy programs we’ve been a part of. Didier is an intelligent & energetic individual that makes the topic of finances easy to understand and to implement for our players. Will be looking forward to the continued development and growth for our student athletes through the Secure the Bag program.


Director of Player Development
Oregon Ducks Football

Didier has been phenomenal in helping athletes grow in financial wellness and literacy. I’ve used him both at the college and the NFL level and he never disappoints in his ability to know his audience and meet them where they are to help them develop. I believe he is truly the best in the game!

Sean Pugh

Co-Director of Player Engagement for the Detroit Lions

Thank you sir for being part of the development of our players. They all enjoyed it. Grateful for you to be a part of it!

Mike Norvell

Mike Norvell

Head Coach
Florida State University

You did a fantastic job! Our guys were engaged and loved it. Let’s link up soon. Would love to have you out again when this pandemic passes. Thank you!

Jimmy Lake

Jimmy Lake

Head Coach
University of Washington

You did a really great job, I even learned a few things…we wanted to educate our guys to understand they can pay themselves instead of living check to check. We want to help educate them so that when they leave here they have a plan.

Jeremy Pruitt

Jeremy Pruitt

Head Coach
University of Tennessee

The Secure the Bag program is exactly what we were looking for as a financial foundation for our student-athletes. Didier is an engaging speaker who relates well to students. He makes complex topics easy to understand by providing sufficient details and examples while centering and honing in on the key takeaways. Would love to bring him back anytime!

Corey Goelz

Corey Goelz

Athlete Development Assistant
University of Washington

Secure the Bag makes financial literacy fun. Didier is informative and detailed while making the topics engaging and easy to comprehend.

Brandon Huppert

Director of Player Development
Washington Football
University of Washington Athletics

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Secure the Bag Videos

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Podcast title episode clips

The STB Podcast: Will Compton

The STB Podcast: Charlie Ward

The STB Podcast: Hines Ward

The STB Podcast: Pierre Garcon

The STB Podcast: Doug Baldwin Jr.

The STB Podcast: Bryant McFadden

The STB Podcast: Antonio Cromartie Part 1

The STB Podcast: Antonio Cromartie Part 2

Programs and Media Gallery

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About Image

about didier

Didier Occident, founder of the Secure The Bag financial literacy program, has over 11 years experience in the financial services industry. He has won numerous industry awards including "Top Under Five Year Advisor" in the southern region of the United States his first five years, making him the first African American in company history to achieve that honor.

In 2018, sensing a need for increased awareness and education, Didier founded Secure The Bag at Florida State University, and has now expanded the program nation-wide. Didier is passionate about empowering collegiate athletes reach their financial potential.

Didier has been married to his wife, Sarah, for 12 years.  They have two children—a daughter, Lucie, who is nine and a son, Lonnie, who is six.