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Repetition is the mother of learning.

More reps. More strength.

More discipline. More opportunities.

More knowledge. More power.

We are on mission to empower collegiate athletes to maximize their potential by developing the necessary habits today in order to live the future they want tomorrow.

Navigating life without a roadmap can lead to nowhere—Too often athletes are given only the playbook to succeed on the field, but not the tools to maximize success off it.

Secure the Bag equips athletes to become elite stewards of their finances through effective repetition designed to align their actions with their intentions.

Led by founder Didier Occident, the STB team applies a unique blend of interactive demonstrations and participation that make financial concepts digestible, retainable and implementable.

We believe that you play the way you practice on the field and off the field. Secure the Bag is devoted to teaching athletes how to prepare for life-changing financial earnings so they can confidently live the life they’ve always dreamed.

Let’s get to work and secure your future.


Alabama Football

Secure The Bag Financial Literacy Program

Didier Occident Founder Of Secure The Bag

Secure The Bag, Pattern


Didier and “Secure the Bag” is the best financial literacy program that we have encountered. The program was customized for our players and fun. So thankful for their program and the immediate impact it made on our players here at WKU!

Wayne Dickens

Director of Player Development
Western Kentucky University

Secure the Bag was one of the best financial literacy programs we’ve been a part of. Didier is an intelligent & energetic individual that makes the topic of finances easy to understand and to implement for our players. Will be looking forward to the continued development and growth for our student athletes through the Secure the Bag program.


Director of Player Development
Oregon Ducks Football

Thank you sir for being part of the development of our players. They all enjoyed it. Grateful for you to be a part of it!

Mike Norvell

Mike Norvell

Head Coach
Florida State University

You did a fantastic job! Our guys were engaged and loved it. Let’s link up soon. Would love to have you out again when this pandemic passes. Thank you!

Jimmy Lake

Jimmy Lake

Head Coach
University of Washington

You did a really great job, I even learned a few things…we wanted to educate our guys to understand they can pay themselves instead of living check to check. We want to help educate them so that when they leave here they have a plan.

Jeremy Pruitt

Jeremy Pruitt

Head Coach
University of Tennessee

Charlie Ward

1993 Heisman Trophy Winner & Former New York Knicks Point Guard

Secure the Bag makes financial literacy fun. Didier is informative and detailed while making the topics engaging and easy to comprehend.

Brandon Huppert

Director of Player Development
Washington Football
University of Washington Athletics

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Secure the Bag Videos

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Podcast title episode clips

The STB Podcast: Hines Ward

The STB Podcast: Pierre Garcon

The STB Podcast: Doug Baldwin Jr.

The STB Podcast: Bryant McFadden

The STB Podcast: Antonio Cromartie Part 1

The STB Podcast: Antonio Cromartie Part 2

Programs and Media Gallery

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about didier

Didier Occident, founder of the Secure The Bag financial literacy program, has over 11 years of financial services industry . He has won numerous industry awards including "Top Under Five Year Advisor" in the southern region of the United States his first five years, making him the first African American in company history to achieve that honor.

In 2018, sensing a need for increased awareness and education, Didier founded Secure The Bag at Florida State University, and has now expanded the program nation-wide. Didier is passionate about empowering collegiate athletes reach their financial potential.

Didier has been married to his wife, Sarah, for 12 years.  They have two children—a daughter, Lucie, who is eight and a son, Lonnie, who is four.